Logan Paul vs KSi Boxing match, tonight

Tonight sees one of the biggest hyped boxing matches of the year take place. Funnily enough, the two fighters are not professional boxers, instead they are Youtube celebrities, Logan Paul and KSi.
If you have lived under a rock for the past 5 years then you may not know them, otherwise you will know they are probably the two biggest Youtubers out there.

The card also features their respective brothers, the younger Jake Paul is also fighting KSi's brother, Deji.

So, we know that both camps have been training for months and it will be fought at an amateur level, but what does this mean for the culture of Youtube?
Firstly, it means that Youtube stars are becoming more diversified in their income streams. Both groups are not new to cashing out offline, with books, songs, tours etc making up a growing part of their income.
In fact, KSi actually fought English Youtube celebrity Joe Weller last year, which was incredibly successful in generating income, enough for the Paul brothers to jump on board and join the money train.

With this in mind, it's odd that in a boxing match, there are no real winners. Viewing figures are set to be around that of a professional bout, which shows that personality brings a crowd - even if the quality of the fight is lacking.

It also parallels the music industry, where the modern-formula is to branch out into other areas of the economy. And as ever, the fan-boys from either side will be there, willing to spend their hard-earned cash for a ticket to shout hysterically. Once again, this shows that Youtube-hyped controversy sells, and once again the likes of KSi and the Paul brothers are the ones to profit.

- Youtube Drama