The Rise and Fall of H3H3 productions, and what it says about Youtube culture?

If you've kept an eye on H3H3 productions lately, then you would know that Ethan Klein in particular has increasingly come under pressure from not only his enemies, but also his fans - and for various reasons which will be discussed below:

The first and main reason was the decline in content on his original H3H3 Productions channel, which resulted in H3H3 giving more focus to their other Youtube channel, The H3H3 podcast.
Like many famous podcast channels, it featured a variety of guests and discussions, which generally didn't go down well with his main audience.
In short, the move away from his usual content towards doing a podcast was disliked by many, as they saw him almost as 'selling out' - because he could easily churn out weekly content via a podcast, whereas the original channel was more artistic in its ideas, which were typically more humorous.
So, although H3H3 started appearing more, Ethan in particular was seen as less comical - often airing his own opinions which weren't always agreed upon. This differed from his original channel, where his opinions weren't as vocal - and he was mostly playing the role as a comedian (this is a classic example of a funnyman turning serious, which his audience didn't take to).

The second reason why people turned was because of his video game release, which was literally the first video in months on his old channel. Again, it was seen as a money grab and inappropriate considering Ethan would previously criticise other Youtubers for promoting other avenues of income (see Jake Paul's constant pushing of his 'merch', to the disdain of H3).
Reflecting on this, Ethan blamed his depression for lack of videos, which may be a genuine reason for his lack of original content, although even then - some viewers have claimed it was a cheap excuse.

Another factor which didn't help was the infamous Bill Burr podcast, which was seen mostly as cringe-worthy due to their bad chemistry and Ethan's inability to connect with Bill. The whole exchange felt uncomfortable and showed than Ethan was probably a better entertainer than host.

As a result of all of this, many videos have now popped up criticising Ethan, claiming he has changed for the bad, and that his Podcast is simply poor content. Although Ethan's image is far from dead, it does not look good for the future as Youtube fans can be fickle (see Epic Meal Time's tragic decline from grace)
This leads us on to the question in the title - what does this say about Youtube culture?

In short, it says that Youtube fans can turn upon their once idols, if not pleased. Personally, I do not think that H3H3 has done much wrong, and it was inevitable that with more fame, they would branch out as a brand. Of course, part of the original H3 charm was that they would often critique people for opening up and doing cringey things, so H3H3 would always be open to this criticism themselves. Perhaps more dark, is the amount of people out there willing to jump on someone when things change, as seen by the sheer amount of criticism videos now out there, which is a lot considering H3 have not done anything massively controversial.

In conclusion, it will be interesting to see how it all pans out and where H3 will be in a years time.

- Youtube Drama